In this edition of the business models of technology companies I’m talking about Airbnb’s business model using the business model canvas.
In the video I use the Airbnb business model canvas to show who it’s key customers are and the value proposition it offers them. I describe how Airbnb communicates with its customers and it’s key marketing and distribution channels. Finally I cover how Airbnb monetises it’s business model.
How does Airbnb deliver value to customers? I then look at the infrastructure side of the Airbnb Business Model Canvas to show how it uses key resources to deliver the key activities that are required to create a marketplace between hosts and guest and the partnerships that it needs to do this. Finally I look at how much this all costs.