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Denis Oakley

Improving Startup And Small Business Performance

How do you grow your business quickly?​

Starting a business should not be a risky jump into the unknown.You should not have to worry about making the right decision. You should know that you have made the right call ​

We help startups and SMEs cut costs and grow sales through performance consulting.


We do this through a deep focus on your customer, and implementing systems and metrics that let you drive your business like a sports car.

 

At the heart of every business is the customer and the problem she needs solved. Marketing should run through everything you do. When it does you have a tribe of incredibly loyal customers who spread the word abut you.

 

Your business is based on systems that transform your effort into customer success. Think of them as pipes.  We help you unclog them and get your effort flowing to where it will have the greatest impact.

 

The levers that moves everything are the key numbers you look at every day. Easy to know, hard to implement. Getting them in place means that you work on your business rather than in it.

 


Denis Oakley Strategy Consultant
Denis Oakley, Strategy for Entrepreneurs
I've worked with:

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Firefighting isn’t fun

It’s an exhausting painful activity, which makes forward progress incredibly slow. It sucks up the time that you need to make the real decisions – about how to grow and scale your business. It stops you succeeding!

 

Together, we can make it better.

 

We provide clarity, forward planning and enable a strategic mindset, so that you can be confident about your decisions: making the right calls, using your data consistently and successfully. You make more money and sleep better.

How does it work? ​

We know a guy who is an amazing carpenter. However, even he struggles without the right tools. We have seen him refuse to fix a cabinet when there is only a hammer and a saw to hand. Instead, he went across town to his workshop and came back with the right tools. The finished job was exquisite. When we saw his workshop a few weeks later we could not believe the number of different tools that he had, that he needed, for his trade.

 

Many entrepreneurs think that they can run a business using their vision + hard work. It’s possible but it is hard and slow. A better way is to open up the business toolbox and solve problems faster: by using the right business tool for each job.

 

When it comes to business, we are the master carpenters you need. Together with you, we work out what your business needs, choose the right tools and then use them – making your business more efficient, more innovative and more profitable.

 

Most businesses fail within two years of starting up. Most business owners only succeed after numerous attempts. That is because most business owners are learning by trial and error. Not the most effective way of learning.

 

Instead of guessing, or spending years learning hundreds of techniques before you get started, why not just work with an expert?

 

We can help you use your data, improve your creativity, become more efficient, reach bigger audiences and, above all, make more money!

 

Use the right tools, make the best possible decisions: make sure every step moves you forward.

First we help you simplify processes and solve recurrent issues – making your business easier to manage. Then we can help you focus on growing it, or you can just enjoy having more time to yourself. You get more choice, control and freedom in your life.

Why Denis Oakley?

My first real startup was 15 years ago. My wife and I set out to build a brilliant company together. We succeeded. The cost was high as we learned to use all the tools that our business needed. No holidays for years, working 12 hour days for months on end, watching the cash dwindle in our account. There was a lot of fun, but also a lot of stress that I wish I’d avoided.


My promise to you is you will be able to build your business faster and better. You can probably do it alone. However, I can help you cut the cost, and the time, to make it happen.

What Other People Have Said

Would highly recommend to anyone needing strategy advice

Denis has the unique ability to quickly give you not only a succinct strategy but the right one. He’s not only passionate about helping start-ups he is generous in giving both his time and knowledge. Would highly recommend to anyone needing strategy advice and actionable ideas that work.

Ronan Leonard
Eccountability

Denis Improved our Performance in Almost Every Respect

Denis took over management of Oakley Steel in 2012. He made a lot of changes to the business and these improved our performance in almost every respect. More leads meant more sales. Better focus meant more sales and lower costs. Process improvements cut time, wastage and errors. The productivity gains were immense.

He’s really good to work with because he’s hugely optimistic, has loads of energy and his passion for whatever he’s doing shines through. Amazing!

Senay Oakley
Oakley Steel

Denis’s consistently focused on the key elements of the business

Denis steered the company from a struggling enterprise to a thriving player. The company had tricky relationships both on the supplier-side and internally and internal processes which were very labour intensive and time consuming. Growth required a clear core-market focus, the careful establishment of key alliances and the automation of internal delivery processes. Denis’s consistent focus on the key elements of the business has left it on a sure footing for yet more growth.

Ian Home
Coach to Executives
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