You'd think that in a large iconic company responsible for many of the modern world's key innovations that innovation would work well. Multiple innovation programmes, clear direction from the top and a huge desire to change it's DNA to meet competition and win. It took one team over 800 internal meetings, trying to win support, to get their product to market. The company is a stock market favourite and its annual report ticks all the right boxes for strategists, stock pickers and …
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