In this video I look at one of the revenue stress tests that I use when stress testing an existing business model
Margins are a great test of the health of a business and how much customers value your value proposition. If they get a lot of value margins are often high. If you have a commodity product they are often low.
Watch on for more information. I do a systematic review of business models for startups and corporations using 83 metrics. This is a good way of establish the health of your business and ts threats and opportunities prior to making big strategic decisions