Stop Building the Wrong Thing

We help technical teams kill bad ideas early — and back the right ones with confidence.

The #1 rated programme in a €100bn global engineering powerhouse.

Real Impact We’ve Delivered

€50m+
in avoided development cost

€30m
internal funding unlocked

10x
ROI on innovation programmes

90%+
NPS from technical teams

70-80%
internal accelerator candidates

Top
rated programme in a €100bn multinational

Their Words Say it Best

I’m very grateful to the organiser for finding a Chinese mentor for our Chinese colleagues. We felt integrated and more motivated to participate.

What I’ve learned from this programme will be with me for a lifetime. Thank you!

Many thanks to the whole team — it was super well organised and very well prepared. Thank you so much for all the learnings and support!

Simply great experience! Thanks a lot for your support and mentoring!

Fantastic experience — It will be very valuable for me in the future. A particular thanks to all the mentors and speakers involved.

It was a great mentoring process and a huge value add. Loved all the sessions and especially the great mentors.

This is much better than incubator programs hosted by other business units. Thanks a lot!

A huge thank you to all the team – especially to Denis for the great mentoring sessions and helping us go the extra mile.

Breaking Through Innovation Theatre:

A Transformation Story from Theory to Practice

It’s time to rethink innovation decision-making. Being innovative is seen as a competitive advantage, but many businesses fall into the trap of innovation theatre. They unintentionally get caught up in superficial innovation efforts as they confuse activity with progress.

Although traditional management approaches may excel at optimising existing businesses, they often fall short when evaluating new opportunities. Even experienced VCs, whose sole focus is to identify promising new ventures, have a 90% failure rate. Corporate managers, hired and trained to optimise existing operations, face even steeper odds when evaluating innovation initiatives.

Denis Oakley & Co helps businesses break through innovation theatre by implementing an immersive programme that provides a structured framework for decision-making. This programme enables organisations to transform their innovation journey and deliver solutions with real business impact.

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Strategic Tech Transformation:

Lean Startup Approach Saves Industrial Giant €54.75M

A global industrial giant focused on transition into a technology-driven organisation needed an effective strategy to optimise R&D investments. Denis Oakley & Co delivered a Lean Startup-based innovation programme that not only addressed evolving customer needs but resulted in an estimated annual saving of €54.75M.

Innovation drives progress, but traditional ways of directing innovation efforts can slow it down. When shifting to tech-driven business models, many companies struggle with a common issue: outdated processes that allow speculative or misaligned projects to consume significant resources without delivering value. Companies can invest heavily in ideas before validating them, resulting in wasted time and money on initiatives that fail to deliver expected returns.

To avoid falling into the trap of costly trials and errors in their tech transformation, the company approached Denis Oakley & Co to help improve their existing innovation programme.

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Let’s explore what we can kill, validate, or launch — together

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