Running a startup is hard. There’s a lot to do in the limited amount of time before you run out of cash. You have to get traction. The alternatives are death or scraping by as you pivot to try and find the model that works.
There is more to do than time available and often you end up having to rapidly pick up skills to solve common business problems. I’ve been a solopreneur and started other businesses with a variety of partners so I know the skills that you end up having to acquire to achieve take off.
The big question though is what the opportunity cost is of doing this? If you are an engineer are you better off coding or learning marketing basics? If you are the fund raiser should you be making rain or sweating over your marketing copy?
What we do for startups is to help kickstart them in a lot of areas where it makes more sense to buy rather than build. Yes – you definitely need to acquire these skills. When you are getting started being shown what to do or given help with the heavy lifting can accelerate your business
We help with a number of things
- Business models
- Testing business models
- Preparing business plans
- Developing marketing strategy
- Sales process development
- Marketing process development
- Sales and marketing automation
Put simply that means that we help turn your idea into a product or service that is going to sell, make sure you know who it is going to sell to, sell it to them and make sure that you do so as efficiently as possibly (and yes a 4 letter word is better than using longer polysyllabic marketing terms in this case!)
When you contact us (hint, hint) you get an hour’s consultation for free. We ask you to bring a real problem to the meeting and for that hour we work to help you solve it. Your business will be better for spending that hour with us. If you then want to sign up with us – brilliant, if not all we ask is you let us know whether what we discussed makes a difference when you implement it.