We love Salesforce. It can transform businesses. It can also cause a lot of problems
Used wisely it can really accelerate vast amounts of what you need to do every day. It’s a database and databases need data to work well. A bad implementation is resisted by many as it means they spend MORE time typing data into a computer. It doesn’t add value – not to the people who use it, and frankly done like that it will often decrease productivity.
When it’s done right users become evangelists asking constantly for small improvements that make their lives easier, help them to do their jobs a little faster, to remove process bottlenecks. When that happens rocket fuel is being pumped into your business’s sales engine.
There are three key aspects to any salesforce implementation:
- Having a senior manager as an evangelist
- Making user’s life easier
- Being able to translate the business model into a salesforce data model
It’s the third of these points that we really work on. Most of our customers are small businesses. The managers who really know the business do not have the time and inclination to learn how to customise Salesforce. Salesforce consultants on the other hand are notoriously expensive and often focused on the technical aspects rather than the business need.
The value we add is very simple:
We understand your business model and design a Salesforce implementation that focuses on delivering the value that you have promised to your customers.
It is all driven by the business model at the heart of your business. Our focus is not on replicating existing processes into Salesforce but helping you take the technology and make it into a tool that you are comfortable using and exploiting, just as you use other business tools. More thought and understanding at the beginning leads to radically different outcomes.
We regularly write custom code that uses machine learning and other artificial intelligence techniques that help structure your data and free up staff for more valuable, enjoyable work. Often this will take the form of sequential small projects focused on improving particular sales or marketing metrics with the end result of accelerating the cash to cash cycle and eliminating wastage.
If this sounds like something that is worth exploring further contact us with a specific problem that you want solving and we’ll either give you direct advice on how to do it, or if you don’t use Salesforce, how the problem could be solved using Salesforce.