I will create a customer persona for you based on the information you give me about your target segment
Why do you want this?
We all relate to real people not numbers or target segments. Using customer personas or archetypes is a very simple and quick way of providing some rocket fuel to your marketing.
Once the persona is right all you have to ask is ‘Will Jane buy this?’ or ‘What will Jane think’? It makes a big difference!
- an understanding of customer needs
- knowledge of where customers spend time
- better quality leads
- consistency across your business
- richer closed loop analysis
- better product development