When you are running a small or medium sized business there can often be a gap between what you want to achieve and the skill set that you have available in house. I help SME business owners plug that gap by providing top notch business and marketing strategy.
I work with SME business owners’s in three situations.
First of all when they are a startup that has grown rapidly and now needs to bring structure and process into play. When a startup starts to gain traction rapid growth often begins to overwhelm the ramshackle systems that were put in place to start with. Suddenly nothing works as well as it did and more and more time in spent firefighting. I help put bigger pipes into your business so that you can cope with the increase number of customers and growing turnover. The results are fewer errors, better customer retention and reduced churn and significantly reduced financial risk
Many companies after they have been around a few years find a niche and settle down. Their profitability tracks their market sector or the general economy. This can be exactly what is wanted but often often organisational resistance and fear of changing what works can stop further growth. I help business owners and entrepreneurs analyse their basic business model and develop strategic plans that will either improve the overall efficiency of the business or help them reach out into new markets and aim for a higher level of growth or profitability.
Most small businesses survive less than a decade. The main killers are poor management and major environmental change. Both can leave the company suddenly facing situations where their sales are collapsing and they have limited cash or time to turn the business around. Businesses like this are similar to startups in that they have to be quick and agile to survive but at the same time they’ve been confident in their proven product offering and are now more resistant to change. I help companies like this maximise the time they have to make a successful turn around and change their business model and/or processes and systems so that they can return to growth once more.
The skill sets for each scenario are different but in each case I take a deep look at your business and use our knowledge and expertise to help you make the significant changes that you need to make in order to survive.
Typical SME Business Owners
Most of my SME customers have a business that they have run for more than five years. They have successfully established the business and their sales have plateaued in the $1 – $10 million sales range. Typically customers have used their domain knowledge to provide a great product with amazing service to their customers. The difficulty has come when the business has grown lange enough to exceed the owners span of control. You can’t do everything by yourself but there is no one who can do what you do
If this sounds like something that’s familiar to you then contact me for a free consultation