In this video I focus on the importance of understanding the problem that customers have and that you have to solve in order to run a successful business.
Using several examples I dig down into the emotional state and the change that customer require in order to resolve the problem. This s done using sequential why questions to understand the root cause of the customer’s angst.
I also use an extended analogy about finding the right shape of problems using wooden blocks as shown in the image above. Customers have lots of interestingly shaped problems. Your job is to understand the shapes and design solutions to fit one or more of them.